Two iconic Aussie brands have joined forces to bring a unique new taste to the breakfast table, with the launch of a limited-edition Nutri-Grain Bega Peanut Butter flavoured cereal.
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Bega marketing manager spreads Jacqui Roth said the company was "thrilled" to be teaming up with Nutri-Grain.
"We can't think of a butter brand to partner with as Bega Peanut Butter makes its debut in the cereal aisle," she said.
A spokesperson from Bega's marking team said the company was very excited about the collaboration and what it means for the Bega brand.
Marketing experts from Kellogg's said collaborations between well-known and loved products were very popular among Australian shoppers right now.
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This new collaboration comes right off the back of the Nutri-Grain x OAK Plus, and Coco Pops x Golden Gaytime mash-ups that excited consumers last year.
"Australia went mad for our collabs last year, so we've upped the ante with another Unstoppable Nutri-Grain collab," Kellogg's breakfast lead Dan Bitti said.
Nutri-Grain Bega Peanut Butter cereal should be available at Woolworths from January 5 for $6.95 and will only be on sale for a limited time.
