Two regenerative farmers in the NSW Riverina say their practice is gaining momentum as consumers become more conscious of what they're eating.
Sarah Stow said she swapped a stressful corporate job in Albury for a completely new type of challenge with her husband Jack, when the pair bought 'Oakley' near Burrumbuttock at the end of last year and started running a chicken farm.
"We just wanted to do something a little bit better," she said.
"When we thought about farming, regenerative agriculture was the only option that stood out to us, because it was the only thing that really made sense.
"We want to try to work [the land] and improve it, rather than making it worse."
Regenerative agriculture incorporates practices that try to rehabilitate the environment and look after animals involved in production.
Mrs Stow said it was becoming a movement.
"It's a really great community to be in and everyone is really supportive," she said.
"Now people are becoming a lot more aware of their food and are wanting a lot more transparency with where their food comes from and what's on it."
Owner of 'West Walla farm' Tobias Lehmann is this year celebrating the fifth year of regenerative chicken farming with his wife Amy.
The pair and their children moved from Sydney to the property in 2014 and tried regenerative escargot and pigs, before settling on chickens.
"I learnt everything I know about forming from a mixture of trial and error, YouTube videos and a single department of primary industries textbook," Mr Lehmann said.
Mr Lehmann said he'd noticed more regenerative farming practices pop up around the region over the last few years.
"More people are doing it," he said. "People are more willing to give it a go, people that weren't necessarily in agriculture before."
Mr Lehmann said the trend was part of a wider "public awakening".
"What has happened over time is that consumers have become more aware and they want to have a product, that first of all has to taste good, but they want the animal to be taken care of," he said.
"They also want to ensure that there's a better outcome for the planet. "That has certainly has become more clear in consumers minds."
Mrs Stow said the change to regenerative farming lifestyle had also removed stress from her family's personal life.
"We were working all the time, feeling compelled to have to do all these extra activities after work," she said. "And now we're really just focussing on us."