ONE hundred thousand socks pinned on 10 kilometres of washing line in a bid to raise $100,000 for local support groups.
The challenge has been pegged and the fundraising is a quarter of the way there.
Rotarians from across the mid north coast couldn't be more proud of this weekend's effort.
The Rotary Club of Port Macquarie West in conjunction with the Rotary Clubs of District 9650 have completed a two-day campaign to beat the Guinness World Record set back in May 2014.
That record attempt occurred outside the small village of Halverde, Germany, where a 6,066 metre long washing line had 69,152 socks pegged to it.
The Port Macquarie effort at Sovereign Hills on June 4-5 expects to hit the record out of the park.
Official independent counters converged on the sea of socks on Saturday afternoon to begin counting and verifying the attempt. The count will then be lodged with the Guinness World Record Committee in London.
An official record will be declared within 12-14 weeks.
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Rotary Club of Port Macquarie West president Heather Mayne could not be more proud of Rotary volunteers and the broader community.
A steady flow of more than 100 Rotarians from all Hastings clubs were joined by a team from South West Rocks and local residents who all came to pitch in and be a part of making history.
All funds raised will be distributed to four community service organisations - Endeavour Club House; YP Space; Soldier On and the Hastings Education Fund.
Lewis Land Group kicked off the tally with a $15,000 donation and a promise to double it if the world record attempt reached its $100,000 fundraising goal.
A further $10,000 has already been raised through community donations.
Managing director of Melbourne company Activated Eco, Chris Montgomery, donated 150,000 pegs for the event.
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They will all be returned while the socks will be sent off for recycling to Textile Recyclers Australia or donated to communities in Fiji or Papua New Guinea.
The timber washing lines will be dismantled and re-used on local properties for the post-flood fence rebuilding effort.
Nothing will go to waste - one of the priority goals of Rotary International's charter for the environment.
"It really is mind-blowing," Ms Mayne said.
"It was always going to be an outside the box project and it proves to the community Rotary is not just about fundraising through sausage sizzles.
"Through creativity and networking with different groups we were able to pull something together the entire community can be a part of.
"Our support for these local charities doesn't end here either. It will be ongoing and it is important groups like ours help support and promote local charities."
When the attempt has been given the official tick by the Guinness World Record team, a community celebration will be held to claim the title.
In the meantime, fundraising will continue and a GoFundMe page has now been set up to collect donations.