On November 13, the High Court of Australia dismissed Kraft Heinz's application for special leave to appeal to the High Court in relation to the packaging rights.

In a statement posted to the Australian Stock Exchange that day, Bega Cheese executive chairman Barry Irvin said the High Court's decision confirmed his company's right to use the current packaging of its smooth and crunchy peanut butter products.

"The dismissal of the special leave application means that the decision of the full court of the federal court of Australia handed down in April this year on this issue will stand," he said.

"Bega Cheese looks forward to continuing to produce and supply our customers with our much-loved peanut butter products."

In April, the federal court had dismissed an appeal by Kraft and Heinz in their attempt to prevent the use of the distinctive yellow packaging by Bega Cheese.

The public stoush began after Kraft was bought by Heinz and its Australian products were then moved to Mondelez International and then bought by Bega in 2017, in a deal which also included the Vegemite brand.

Kraft had alleged Bega engaged in misleading or deceptive conduct over the marketing of its peanut butter products, and the federal court ruled last year that Bega has exclusive rights to the use of iconic yellow lids, and red and blue labels.

Federal Court Justice David O'Callaghan's 2019 judgement declared the rights to the trademark branding had been transferred to Bega as part of the sales agreement between it and Mondelez.