The event's shift to online due to the COVID-19 pandemic, has seen 22,000 people view events on Facebook, a significant increase from 400 last year.

Event organiser Yolanda del Valle-Buetefuer said the global fashion movement has hundreds of events worldwide to create awareness for a more sustainable and ethical fashion industry.

The online sessions will focus on a different local designer each day.

"With the fashion industry being the second largest polluter of carbon emissions after the oil industry and higher than the airline and maritime transit industries its impact on the environment is alarmingly significant," she said.

'I knew it was going to be more hours however I have immensely enjoyed it, I can only praise how supportive all the ethical fashion suppliers have been, especially in sending beautiful images of their work," she said.

"We're so fortunate to have such highly, highly talented designer, makers, up-cyclers and recyclers in the area.

"They're all very passionate about what they do and have been working overtime themselves to quickly ramp up their digital marketing presence and campaigns.

"As local business doors and local markets stay closed this will be the real key to supporting our local ethical fashion suppliers."

Local designer Janine McDermott's said the pandemic has forced her to change her business and marketing strategies.

"I have such a loyal following of customers and followers along the South Coast and that's where I'm now choosing to put my energy and business focus; look after my loyal customers," Ms McDermott said.