Twenty-five trucks loaded high with hay bales and silage ready to feed some of the Bega district's struggling livestock.

Saturday's arrival at the Bega Saleyards was coordinated by the Lions Clubs of Timboon (western Victoria) and Bega, with Warrnambool area farmer Max Anderson the driving force behind the donation.

All the drivers had donated their time and vehicles to carry the huge load of feed, which in turn had been donated by the farmers of the Warrnambool region.

Timboon Lions Club president Mr Anderson said a recent delivery to Corryong of 82 truckloads brought tears to everyone's faces - "even the burly drivers" - and there were similar scenes at the Bega Saleyards on the weekend.

"The response to that trip was so wonderful and we still had leftover hay so we thought where else could we help. So we came up to Bega," he said.

"We want to all help where we can."

The journey and offers of assistance are very personal to Mr Anderson, who lost his wife and young son in the Ash Wednesday fires in 1983.

The deliveries of feed to bushfire-affected farmers that he has helped coordinate since the mid-1990s are a way of "paying it forward".

While the convoy began in Timboon, in the south-west corner of Victoria, lead driver on the run to Bega Shannon Evans had travelled even further.

She lives in Wonthaggi, south-east of Melbourne and first had to drive the 300km to where the hay was.

"It's been a relaxing day," she quipped.

The feed was being distributed to Bega Valley farmers identified by the Lions Club as the most in need, before the whole crew reconvened for a barbecue dinner and drinks in Bega.