It does have its quirks though.

With Facebook and social media comes a platform for immediate and mostly unregulated discourse about those passions held by readers and other community members.

We will distinguish between those two broad descriptors as Facebook posts are links to the news, not the news itself, and it's debatable how many people commenting have bothered to read the full article, or just the one line summary and headline fed to them in their Facebook feed.

And despite the multitude of positive news, community and sport stories, it's the negative that captures the lion's share of attention and keyboard commentary - police reports, hospital issues, environment and climate change, and above all, politics.

News reporting is not about making everyone happy - it's about presenting informed, balanced coverage of topics that audiences want (or that journalists believe their readers want).

We do our very best to get the mix of content right - and my door is always open to suggestions on possible improvement.

However I am confident we always get the balance right.

So it's almost amusing to see passionate readers accusing regional media of bias, particularly when it comes to politics during an election period.

We've had accusations levelled at us that the Greens have the media in their back pocket, that the editor has a signed contract waiting for him as a Labor MP staffer once the election is done, and that we are celebrating having "our little Liberal mate" back in office - almost all in the same breath, or at least in the same day on Facebook.

Balance must seem out of whack depending on your own standpoint either side of the midpoint.