Here is something you might like to add to your next pizza and movie night.
Arnott’s has partnered with Australia’s favourite spread to create a legendary new snack - Shapes Vegemite and Cheese.
To celebrate the special heritage of these two iconic brands, the cracker will be baked in the shape of Australia and displayed in black packaging to reflect the colour of the iconic spread.
“Shapes has been a staple at any backyard BBQ, beach cricket match, or holiday drive for many, many summers,” Arnott’s brand manager Shannon Wright said.
“We believe the flavour pairing between Shapes and Vegemite are made for each other - and it’s a little baffling that we didn’t partner up before!”
Vegemite was brought back under Australian ownership by Bega Cheese in 2017.
“Our iconic Vegemite has been fuelling generations of Aussie families for over 95 years and we love being a part of new innovations that show how extremely versatile our spread really is!” marketing manager of Vegemite Matt Gray said.
To promote the new product, Arnott’s is also partnering with five Aussie legends for a TVC who include OAM broadcaster Bruce McAvaney, Olympic gold medallist Catherine Freeman, former Australian cricketer Glenn McGrath, comedian Shane Jacobson and swimming Olympic gold winner Giaan Rooney.
It is available at all major supermarkets.