The Abalone Council of Australia is hosting a briefing event in Merimbula to discuss the proposed introduction of an industry marketing levy.
Until around 2000, Australia was the dominant supplier of abalone globally - with about 50 per cent of market share. Due to the rapid growth of the abalone aquaculture industry since then, Australian wild harvest abalone now represents less than three per cent of total global supply.
With such a small market share, and an increasingly competitive marketplace, the Abalone Council of Australia believes it is now more important than ever for Australia to stand out from the crowd with a properly differentiated and marketed product and so ensure the future viability of the industry.
Dean Lisson, chief executive of the Tasmanian Abalone Council and executive chairman of Abalone Council Australia said the Australian wild abalone industry “has a fantastic story to tell and now is the time to tell it”.
“Effectively marketing our product to the end consumers in China is beyond the capability and resources of any individual company – a collective effort is required.
“The industry must work together to promote and market Australian wild harvest abalone in key international markets. We need to establish a desire for and a special place for Australian wild abalone in our consumer’s mind - ultimately creating an increase in demand and improve returns to industry stakeholders,” he said.
Briefing events are being held around the country to provide information to industry stakeholders and to get input from them prior to a ballot being held in June 2017.
On Friday, April 21, from 6-8pm, a briefing is being held at Club Sapphire Merimbula’s Dolphin Room.
The national meeting program and other relevant information to help understand the business model and how the levy will be collected and managed is available on a dedicated website.
To get access to the information please email Dean Lisson firstname.lastname@example.org.