With $10 million under their belt, creators of popular Crossy Road game take on Pac-Man

By Tim Biggs
Updated November 17 2015 - 10:13am, first published August 25 2015 - 2:23pm
Hipster Whale founders Andrew Sum and Matthew Hall. Photo: Supplied
Hipster Whale founders Andrew Sum and Matthew Hall. Photo: Supplied
The incredibly popular <i>Crossy Road</i>, a blend of classic game <i>Frogger</i>, <i>Flappy Bird</i>, and Hipster Whale's friendly approach to monetisation, caught the eye of more than just gamers.
The incredibly popular <i>Crossy Road</i>, a blend of classic game <i>Frogger</i>, <i>Flappy Bird</i>, and Hipster Whale's friendly approach to monetisation, caught the eye of more than just gamers.
<i>Pac-Man 256</i> carries some similarities to <i>Crossy Road</i>.
<i>Pac-Man 256</i> carries some similarities to <i>Crossy Road</i>.
Pac-Man stars in the latest free update to <i>Crossy Road</i>, turning all the obstacles into ghosts.
Pac-Man stars in the latest free update to <i>Crossy Road</i>, turning all the obstacles into ghosts.
The infamous 256 glitch is the main hazard in the game, aside from the ghost gang.
The infamous 256 glitch is the main hazard in the game, aside from the ghost gang.
Crossy Road developers Matt Hall (on the right) and Andy Sum
Crossy Road developers Matt Hall (on the right) and Andy Sum

After three months on the market, Crossy Road had been downloaded 50 million times and earned revenue of more than $10 million. Now, after less than a year, the addictive game about a chook (and others) braving improbably dangerous crossings has been downloaded an astonishing 100 million times.

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