Ello, goodbye: five social network flops

By Hannah Francis
Updated October 7 2014 - 10:18am, first published October 1 2014 - 1:52pm
Ello's smile: can it last? Photo: Mashable
Ello's smile: can it last? Photo: Mashable
Ello's smile: can it last? Photo: Mashable
Ello's smile: can it last? Photo: Mashable
Those were the days: MySpace's customisable profile pages were a big hit. Photo: Screenshot
Those were the days: MySpace's customisable profile pages were a big hit. Photo: Screenshot
Ello's smile: can it last? Photo: Mashable
Ello's smile: can it last? Photo: Mashable
Ello's smile: can it last? Photo: Mashable
Ello's smile: can it last? Photo: Mashable

It may be hard to picture a world without Facebook, but if new network Ello – which went fantastically viral this week – ever becomes more popular, it won't be the first time a social media titan was booted out by a new kid on the block.

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