Chamber president Robert Hayson said Mick and Arlene Cole were passionate about motorcycles and this was reflected in the way they ran their business.

The judges had been impressed by that passion and by the attractive presentation of the showroom and the helpful and knowledgeable service provided by staff.

Mick Cole Motorcycles received a trophy as the monthly winner of the Excellence in Service award as well as a poster to display proclaiming the business's excellence.

The business will also go into this year's draw for extra prizes at a celebratory function next July.

The prizes are still being finalised but Mr Hayson says they will be at least equal to those offered last year.

The awards reward excellence in customer service, including helpfulness of staff, product knowledge, signage